Omawumi Megbele is now adjudged the highest paid female
artiste in Nigeria. Evidences are all over the place at the moment, ranging
from her proceeds from shows to mouth-watering endorsements, which qualified
the Warri, Delta State born singer to be in the league of musicians that cruise
in exotic cars and live in multi-million naira houses. The If you ask me, I’d
say the crooner now smiles to the bank regularly.
Currently, she’s the only female music star with the highest
number of endorsements, followed closely by another fantastic female singer,
the vivacious Tiwa Savage. Omawumi is an ambassador of Glo, one of Nigeria
telecommunications giants, and the endorsement is worth N25 million. She also
also signed a multi-million deal with Guinness, as a face of Malta Guinness
Africa. She was unveiled recently as Konga.com ambassador. The hard working
singer is also the face of Mortein, where she participated in the malaria
campaign across Africa. She’s part of
the Rise With The Energy of Africa and Project Alert Society.
Last week, the crooner was among the 19 African artistes
invited for one.org agriculture campaign called Do Agric, It Pays, with one of
the continent’s biggest musical collaborations ever, entitled, Cocoa Na
Chocolate!
Unlike other artistes who go round boasting with their
achievements, the gifted singer is humble. She has been described as silent
achiever, who believes in the concept, Less Talk, More Action. Unknown to many,
Omawumi moved into her own house at Lekki Phase 1, around Tantalizers area,
Victoria Island, Lagos in January, 2014 and the edifice, Enconium Weekly gathered, gulped N100 million. During the period,
the leading music star in Nigeria acquired a 2012 ML 350 Mercedes worth about
N12.5 million.
All these have been made possible for her, because she has a
good management team headed by the List Entertainment boss, Sunday Are.
Surprisingly, Omawumi survived the already saturated and very competitive
industry without a record label! Mr. Sunday Are, a guru and veteran in artiste
management made it possible for the Omawumi brand to be celebrated across the
world. This was also confirmed by the singer herself.
According to her, “I
am really happy about the people around me. Big thanks to my father, like I
call him, Mr. Sunday Are for setting up a fantastic management team, including
my energetic band members. I thank God for making it possible because music is
a form of enjoyment for me and I thank God that I can eat from what I enjoy
doing.
“The industry has been
good to me. If I must tell you the truth, apart from some bad belle people or
head people, who are bent on bringing you down, they are there to make you
strong. I have had opportunities of making good friends in the industry. They
look up to me as their baby sister. So, the industry has been good to me and I
feel very good.”
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