Mi-Fone the FIRST
African Mobile Devices Brand established in 2008 launches its new range of
innovative Smartphones into the Nigeria market . The Smartphones operate on the
Android system and come pre embedded with localized apps such as Nigerian taxi
app EasyTaxi, Nigerian music Blog app Singuu , the innovative music upload
service app called PureSolo and the famous 360Nobs Nigerian social media app .
The Mi-Fone range will also feature the company owned OJU Africa app.
OJU Africa first
garnered international attention with the launch of the first ethnically
diverse emoticons. In fact in the past three weeks the Afro Emoticons from Oju
Africa have had the world abuzz, with over 22000 downloads of the free app from
Google Play in just 4 days,of which the majority of those downloads have
originated from the United States.
Powered by Mi-Fone, the first African mobile devices brand,
“Oju” literally meaning “faces” in the Yoruba language from Nigeria, is an
innovation born out of the motherland. And it is here in the motherland that
the full range of 65 Afro Emoticons are to berevealed at the Nigerian launch
scheduled to take place at the luxurious new venue Miliki in Victoria Island ,
Lagos on Monday May 26th . The event promises to be a major success with major
Celebrities, Media and Business Leaders in attendance
Designed to be used across all Android platforms, the Oju’s
will be released shortly on IOS and other platforms. Yet the digital space is
not the only area they are intended to live.“Oju
is an African innovation, an African character that we have no doubt will
become an iconic character across the globe. Africa does not have its own
Mickey Mouse or Hello Kitty until now with Oju” remarked Alpesh Patel, CEO Oju Africa and Group CEO of Mi-Group International Ltd. “Oju is a licensed African character which
will be licensed out via Emoticons in the digital space, and via a traditional
character in industries such as FMCG, Entertainment and Fashion. In fact, the
launch in Lagos will be followed by Oju Africa's attendance at the prestigious
Licensing Expo 2014 held in Las Vegas, USA from June 17-19th 2014. Making us
one of the few African manufacturers to be present at the Expo”
Yet for a continent synonymous with smiling faces, these
unique Emoticons are bound to make those wide smiles become wider, as a portion
of all licencing fees generated will be donated to the Mi-Oju Children’s
Foundation which was officially launchedin April in association with Mi-Fone Board
Advisor, and globally celebrated bestselling leadership author – Robin Sharma.
“The purpose of the Foundation is to empower and educate the Children of Africa
via ICT,” explains Patel. “The launch Oju and the Mi-Oju Children’s Foundation
with Robin Sharma will undoubtedly help us achieve our dream of digitally
uniting Africa, liberating Africans from digital exclusion. In fact with the
launch of the Oju Africa Afro Emoticons we are sharing African soul, funk and
unparalleled smiles with the world and allowing the world to help empower
African children in return,” explains Patel.
To download the free set of Afro Emoticons one simply needs
to visit Google Play:
https://play.google.com/store/apps/details?id=oju.emoticon.app
For more information on the Mi-Oju Children’s Foundation
please visit: www.ojuafrica.com
About OJU Africa:
www.ojuafrica.com
OJU Africa is a company that carries the OJU brand. The OJU
brand is an iconic African icon that works in digital and non-digital forums.
The business model consists of digital emoticons as well as an innovative
Licensing based model aimed at a vast range of Industry sectors such as FMCG,
Entertainment and Fashion. As part of the OJU offerings there is a Children’s
Foundation called Mi-OJU which has been set up to support and empower the
Children of Africa via ICT
About Robin Sharma:
Robin Sharma, is a former litigation lawyer and the globally
celebrated author of 15 international bestselling books on leadership. His work
has been published in over 62 countries and in nearly 75 languages, making him
one of the most widely read authors in the world. He is also the founder of
Sharma Leadership International Inc., a training firm with only one focus:
helping people in organizations Lead Without a Title, and his clients comprise
of many listed on the FORTUNE 500. Robin is also a board advisor for Mi-Fone.
www.robinsharma.com
About Mi-Fone and
Mi-Group International Ltd:
Mi-Fone is The FIRST AFRICAN Mobile Devices Brand, which was
established in 2008. The company believes
that it is a necessity, and not a privilege that our continent’s people have
access to education and technology, so that’s why we set out to create
“Aspiration…Within Reach”™. Making over 1.3 billion Africans “Mobile” is too
large for one company to accomplish, but the company believes they will empower
over 100 million people with their affordable, yet innovative mobile
devices.Mi-Fone’s current footprint extends to over 15 plus African markets
with partnerships with key Telco Carriers, Retailers and Financial
Institutions.
In 2013 Mi-Fone became part of Mi-Group International,
Africa's premier Mobile Lifestyle Brand company incorporating an innovative
Mobile Devices Brand called "Mi-Fone" and Africa's Smartest
Independent Prepaid Card called "Mi-Card". OJU Africa Ltd is the
third addition to the growing stable of companies which are held by Mi-Group
International Ltd.
www.mi-fone.mobi
www.mi-card.mobi
www.ojuafrica.com
Notes the Editor:
For more information please contact the press office on the
details below.
hello@bobbytaylorcompany.com or 07069596951
Distributed By:
The Bobby Taylor Company
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