According to reports from HipHop
World Magazine, Ghanaian actress, Nadia
Buari has turned down an endorsement deal worth $75,000 from French
cosmetic company, Avant Claire Grande.
The statement from her PR said that the
endorsement contract was a bid for Avant Claire to lace into the African market
with Nadia Buari as their brand ambassador because she appealed to their target
market better than any other African celebrity based on their research.
The actress reportedly called off the signing at a board
meeting in Paris after discovering the Claire product contained compounds of
hydroquinone (a chemical used for skin whitening and bleaching). Nadia Buari explained that she wasn’t going to give up her ethics for
any amount of money, citing the dangers of skin bleaching as her reasons.
Avant Claire Grande
is known as one of the leading skin care brands in Europe that manufactures a
wide range of beauty enhancement products for women.
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