QUO Courier and Logistics Ltd

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Friday 9 January 2015

David Beckham, Rita Ora & Pharrell Williams Join Forces For Adidas New Campaign

David Beckham, Rita Ora, Pharrell Williams and Damian Lillard have officially been recognised as the world's biggest superstars after being snapped up to front adidas' latest footwear campaign. To relaunch the brand's Superstar shoe, adidas Originals launched a global campaign questioning what it means to be a superstar in 2015 and hand-picked the lucky foursome. The footballer, singer, music mogul and basketball legend star in a 90-second film, directed by Karum Huu Do, and each reveal what they deem to be 'a superstar'.
The video opens with Rita Ora taking to the stage at her concert. She says: 'If you think a superstar is standing on stage, filling up stadiums and selling out concert halls...' The film then switches to Damian, 39, being photographed by the paparazzi and playing basketball and saying: 'If you think a superstar is about being spoken about, staying relevant...' 

Then Pharrell, 41, seen in a recording studio, adds: 'If you think being a superstar is people only having to use your first name and know who you are...'  Next, David appears and adds: 'If you think a superstar is keeping fans happy...'

Watch below & enjoy!

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