According to reports making rounds in the UK, within moments of
Prince George's latest Christmas photos appearing online, the tills at
Cath Kidston were ringing as parents rushed to get hold of the 16-month-old's £32 tank top. And now, sales of shoes worn by the tot’s in the photo-shoot have gone through the roof. Historic Norwich shoemaker,
Start-Rite - whose walkers have been worn by royal children for more than 50 years said demand had rocketed all over the world.
The British shoes were designed in Norwich in 1998 - and are now selling faster than ever at £36 a pair. Dealers and distributors around the globe have been frantically calling Start-Rite’s headquarters on Norwich’s Broadland Business Park to send them more of the shoes after the very public royal seal of approval sparked a customer rush worldwide, say the brand.
Chairman
Peter Lamble, 53, said the high-profile endorsement by Prince George - or more likely his parents, William and Kate - caps a long line of happy Windsor family customers.
'We are delighted that the Duke and Duchess have selected Start-rite shoes for Prince George. It’s a great morale boost for the staff here in Norwich - and, of course, there is a commercial opportunity which could come from it as well.'
He added:
'For someone as busy as the Duchess is, it’s fantastic how important she thinks it is to take the time to get children’s shoes fitted.'
Source: DailyMail UK
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