50 Cent Shows Off Ripped Muscles As He Strips To Promote His Underwear Range

G-Unit Records boss, 50 Cent stripped down to his boxers to promote the launch of his latest venture with underwear brand 'Frigo'. Taking to his Instagram page to post a series of shots from the upcoming campaign, the 39-year-old rapper smouldered as he showed off his impressive washboard abs and bulging biceps. 50's newest business model is a partnership alongside music producer Timbaland, basketball player, Carmelo Anthony and former baseball star, Derek Jeter.

50 signed the deal with the brand, which was founded by Mathias Ingvarsson in 2013, back in December 2014 and announced the multi-million contract via Instagram. 'I just did a deal for $78 million for underwear. What did you m****f***** do today? Lllllllllooooolllllllllll #Boom #FRIGO'.

The collection is set to launch this summer, the starting price designed by the rapper will retail at $100 and it will also feature T-shirts.