#HoldACokeWithYourBoobs Challenge has gone viral on the social media. The trend, which was started by a Las Vegas-based 'adult entertainment' scout encourages women and occasionally men to post photos with a soft drink held in their cleavage. A large number of images have already been posted online showing mainly topless women attempting to cover their nipples while holding a can of coke in their breasts - all apparently in the name of raising money for breast cancer.
While some women use their underwear to hold the soft drinks, many others have opted to pose completely topless, covering their nipples with their hands or with tassles.
The #HoldACokeWithYourBoobsChallenge was widely believed to have been a way for members of the public to raise money for breast cancer charities in much the same way as the Ice Bucket Challenge raised more than £75 million for those suffering from amyotrophic lateral sclerosis.
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