A host of the biggest names in the music industry have joined forces to launch
Tidal, a streaming service being billed as the first artist-owned platform for music and video.
Rihanna, Madonna, Beyonce, Usher, Daft Punk, Arcade Fire, Jack White and
Kanye West joined a host of other stars as they were revealed as co-owners of the subscription service, which is the brainchild of
Jay Z.
Unlike rivals
Spotify, the service will not have a free tier - meaning the musicians stand to make more money from it. Alicia Keys said the artists hope Tidal will 'forever change the course of music history' and ensure the viability of the industry at Monday's launch event in New York City.
The celebrities - which also included
Nicki Minaj, Jason Aldean, Usher, Arcade Fire and deadmau5 - stood in a line, and in solidarity by mostly wearing black onstage as Keys spoke to the audience at Skylight at Moynihan Station in Manhattan.
Alicia Keys called the event 'a graduation.
'So we come together before you on this day, March 30th, 2015, with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history. For today we announce of Tidal, the first ever artist-owned, global music and entertainment platform,' Keys said.
Source: DailyMail
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