Reality TV Star, Bobby Norris Ditches Swimwear & Invents The Ball Bag

Ever since he introduced the schlong to the world we've been wondering if anything could ever beat it. And he's done it, once again Bobby Norris has opened our eyes, really opened them, to a whole new world of swimwear. The Towie star decided to debut the ball bag, which is what it says really, during filming for the hit reality TV show in Ibiza.

The star reportedly modelled the new frenzy during his holiday in Ibiza, and Bobby even appeared on This Morning to model the range and talk about his product. He said: "My first line with the Sirius Collection comes from a passion to create really cool and design led pieces that appeal to everyone of all ages.

"I have been hands on in developing the idea, working with the animal sanctuary and leading the designers. I feel proud to have developed a range that reflects my style and ensures the wearer "shines" standing out from a crowd when wearing them."

We're guessing it won't be long until his latest contraption is on the market and we can't wait. Beaches and pools will never be the same again.