Speaking to Tech Radar, former Facebook CTO Bret Taylor said that need for a ‘dislike’ button was actually debated during the creation of the ‘like’ but that the potentially negative fall-out was deemed too great.
"The reason we launched the [‘like’ button] in the first place was that there were a lot of times that people wanted to acknowledge something someone did, but didn't have anything to say,” says Taylor. “And a lot of comments were one word like 'cool' or 'wow' so the like button let people did that with a single click. It wasn't really just a sentiment of 'like'."
“I have the feeling that if there were to be a 'dislike' button is that you would end up with these really negative social aspects to it,” Taylor explains. “If you want to dislike something, you should probably write a comment, because there's probably a word for what you want to say. I'm not saying the 'like' button isn't flawed would it be even more complex with a negative sentiment like 'dislike'.”
So, it seems that for all the coding and technical wizardry that made Facebook into the dominant force it is today, when it comes to morality in social situations the expertise involved sounds a lot like something you’d hear from your parents: “If you can't say anything nice, don't say anything at all.”
Source: Independent UK
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