FRIGO Revolution Wear boasts that their products "were created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind."
The company has partnered with former Yankees short-stop Derek Jeter and current New York Knicks player Carmelo Anthony.
This isn't 50 Cent's first foray into the endorsement business. In fact, the rapper owes most of his wealth to the $100 million sale of his stake in Vitamin Water. Forbes estimated that the rapper was worth $140 million in April of 2014. That figure has likely increased now that he has signed with FRIGO.
Watch the full interview with Seth Meyers.
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