Arsenal fans that queued outside Puma's flagship store for hours enjoyed their first glimpse of the club's new kits as
Santi Cazorla, Mikel Arteta and Mathieu Flamini stepped into the front window of the shop wearing the home, away and cup strips. The Gunners timed their kit launch to perfection. On the same day
the club announced the signing of
Alexis Sanchez from Barcelona, their kit deal with
Puma - worth a reported £30million-a-year - kicked into gear.
Cazorla, Arteta and Flamini were all present at a glitzy unveiling at the Puma store in Carnaby Street, before Arsenal spectacularly unveiled the kits to the public via a 20m high water projection visible from the
North Bank of the River Thames, right in front of the London Eye.
The FA Cup holders announced their partnership with Puma earlier this year, ending a 20-year partnership with Nike. It was announced as
‘the biggest deal in Puma and Arsenal’s history’, surpassing the £30million-a-year the club receive from main sponsors Emirates Airlines.
At the time, Arsenal chief executive
Ivan Gazidis said:
'We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. 'This represents another important step forward in Arsenal's progression on and off the pitch.’
Photo Credit: Arsenal FC.com
No comments:
Post a Comment