Jay Z Acquires Luxury Champagne Brand, "Ace Of Spades"

Jay Z’s interest in the Champagne, nicknamed “Ace of Spades” for the logo on its label, is not new. A gold bottle appeared in his 2006 music video for “Show Me What You Got.” Just days after the British beverage giant Diageo swapped whiskey for tequila, taking control of the Don Julio tequila brand from Jose Cuervo, a new company led by Jay Z has acquired Armand de Brignac Champagne from Sovereign Brands.

“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.

Yvonne Lardner, global director of brand communications for Sovereign, added in an emailed statement: “We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.” 
Further details of the deal, including the name of Jay Z’s company, were not disclosed.

A bottle of Armand de Brignac Brut Gold retails for $300. A 30-liter bottle, which weighs 100 pounds and is equivalent to 40 regular bottles, can sell for over $200,000. Armand de Brignac is made by the Cattier house, which was established in 1763 in Chigny-les-Roses, France.