West Ham Footballers Strips Off To Launch Men's Health Campaign

English premier league club, West Ham United football players stripped completely nude to practice their ball skills yesterday to launch The Sun Newspaper 'Feel ’em Friday' campaign to get men checking themselves for testicular cancer. Nine of the players are pictured naked to launch the paper's new weekly feature. The choice of West Ham is apt because a former player, Dylan Tombides, died aged 20 earlier this year after being diagnosed with testicular cancer.

The Sun's initiative, in partnership with the Movember Foundation, is the male equivalent of its Check 'em Tuesday feature in company with the breast cancer charity CoppaFeel!, which has been running since March this year.

Sun subs have had a field day, with puns about balls and tackle, but behind the fun is a serious attempt to raise aware of men's health issues. A series of editorial features and promotions will reinforce the message.

Editor David Dinsmore said: "Movember is a great campaign with a sense of fun and innovation that chimes perfectly with the Sun's values. We're very happy to be partnering with the Movember Foundation to spread the word about checking for testicular cancer in the way we have done with breast cancer and Coppafeel! to great success."

Photo Credit: The Sun UK